+1 415 649 0705

What is ForwardPlay

ForwardPlay provides consultancy services that drive change in the entertainment, consumer technology and sport sectors.

We deliver fast and effective results by focusing on industries we know well.

Based on the information we garner and extensive collaboration with all relevant stakeholders, we create and help implement future-focused roadmaps.

We are headquartered in San Francisco, California and operate all over the world.


Michel Coulon, CEO and founder of ForwardPlay, has 20 years of experience in the entertainment, consumer tech and sport sectors. Before joining Electronic Arts (EA) in 1997 he worked for three years as a consultant for the telecommunication industry at Esmerk, a business intelligence company.

At EA, he held different roles spanning from Business Intelligence to Insights and covering various geographies, including Europe, Asia-Pacific and America. Between 2010 and 2014 he led Global Insights for EA Sports.

Michel had a profound impact on EA through his strategic vision, passion to unearth powerful insights and ability to work with stakeholders at all levels of the organization. His achievements include turning around the #1 global sport gaming franchise and helping drive EA Sports' digital revenue strategy across platforms and geographies.

Michel created ForwardPlay to leverage his passion and expertise by helping companies unlock the full power of their research investments.

Contact Us

+1 415 649 0705